The Abbaye de Grimbergen was established in 1128,
which makes it one of the oldest breweries still in the
The brewery has suffered disasters over the years, each
time rebuilding bigger and better. The brewery’s original slogan Ardet
nec consumitir - Burn without consuming - and Phoenix logo,
Since 2000, four slogans have succeeded one another. From 2000 to 2006, the
famous slogan was changed to Et le silence se fait - Silence
descends - followed by, Au nom du silence - In the name of silence -
2007-2008. In 2008, Si subtile qu’elle impose le silence - So subtle
that it demands silence -became the new slogan, finishing with Le pouvoir
de renaître - The power of rebirth – in 2010.
Almost nine centuries later, and despite facing disaster
on a number of occasions, Grimbergen is still going strong.
Philippe Collinet, communications manager at Grimbergen, says: “Our brand
has always been strong. The distinguishing feature of the
speciality beer market is the use of powerful images.”
The brewery has drawn on the past to find its true values:
the long history of the abbey, rebirth, the phoenix, as well as the mystic
secret world that made this beer famous.